Twitter, Facebook and Instagram are filled with women who are posting images and messages to show support for women’s rights, with a focus on their own empowerment.
But why should anyone take the time to find out about them, when the content is so overwhelmingly male?
And yet, as social media is increasingly popular, it’s increasingly becoming the platform for women to be heard, and women are increasingly speaking up.
In fact, there are now more than 30,000 Twitter accounts for women in the United States alone, according to a new report by the Women’s Media Center, an organisation that works to combat sexism and harassment on the internet.
“In 2016, Twitter saw its first increase in female-identified followers,” the report says.
“In 2017, it doubled.”
The number of women on Twitter has grown more than 400% in the past decade, from 3,200 in 2012 to 6,600 in 2016.
It’s an increase that’s made Twitter, and the internet in general, the most accessible platform for many women to connect with each other and support one another in times of crisis.
Twitter’s growth is no accident.
As it grows, so does the amount of content it attracts, and many women are looking to get involved in the platform in order to get ahead and get paid.
“There are hundreds of women-owned and operated businesses in the US, many of which are not even active,” the Women to Win report says, referring to women-led businesses that are operating on a grassroots basis.
“The number of businesses like these is increasing every year.”
The trend is also reflected in how Twitter is advertising its content.
The majority of ads run by Twitter are sponsored by companies like Target, Target, Apple and Gap, the report found.
Some advertisers spend $30 million to run ads in 2016, and about one-third of the money was spent on targeted ads, the highest number of targeted ads of any company.
Women are also increasingly speaking out in their own words about the abuse they experience online.
In 2017, a study by a social media consultant found that 70% of women have experienced sexual harassment online.
“Twitter has a long history of making women feel comfortable speaking up about their experiences online, but in 2017, women have been speaking up even more about their own experiences online,” said Julie Biermann, founder and president of the Women To Win advocacy group.
“Women are becoming more vocal online, and there are a number of reasons why,” she said.
“It is because of the online environment and the fact that women feel they are more able to speak out.”