We’ve talked a lot about Vox Media lately.
And there’s one thing we’ve never really talked about that we think’s really important: what happens to Vox Media after the acquisition?
We asked a few questions, and we found out that it’s a lot more complicated than just a sale.
Vox Media CEO Matt Brittin and Vox Media Publishing head Ben Herring are in talks to form a new company, according to multiple sources familiar with the discussions.
Vox has been making money through its social media platforms and through its original content.
But there’s still a lot of work to be done to ensure that Vox is the platform that people will use for their daily news, education, entertainment, and lifestyle.
And it’s unclear whether Brittin will continue to run Vox Media.
Herring has also expressed interest in pursuing other media ventures, and he’s said that Vox Media could be “a really big company.”
Vox Media has been struggling financially for months, and Brittin has not made much headway on his plans to bring the company back to profitability.
Brittin did say in January that he wants to “continue to invest in the platform, but we’re not doing it in the form of a full buyout.”
It remains to be seen whether the Vox acquisition will allow Brittin to complete his plan to bring Vox Media back to its former glory.
We’ll keep you updated on this developing story as it develops.