The Australian Media Practitioner Association (AMPA) has released a new online guide on media literacy that aims to provide people with the skills and knowledge they need to navigate a complex world in the 21st century.
The AMPA’s Media Literacy Skills Kit is aimed at those looking to gain practical skills to help them make informed and informed choices about their work, their career and their future.
While it’s an essential part of the work of an AMPA member, it’s also something that many people can do for themselves.
The guide, launched today, offers free resources to people wanting to better understand the media, media literacy and the media industry.
The aim is to educate people on how to make informed decisions about how to use media and information and to learn how to better manage and manage their online and offline digital lives.
“I think it’s really important for us to be in a position where people have the ability to take ownership of their own lives,” AMPA executive director of marketing, Lisa O’Reilly said.
“The more that we know about ourselves, the more that people can be in control of how they spend their money and what they consume.”
The guide outlines four key elements to be successful when it comes to media literacy.
It says people should:• be able to read media easily and accurately• have an understanding of how to read a variety of media• understand the differences between news, opinion and news reporting• be willing to listen to a range of voices and to understand the nuances of media criticismIn short, the AMPA says people who can’t read the media effectively should focus on learning how to navigate it and understand the various sources of information they’re presented with.
The website also lists four common questions people may have about media literacy, including:• how can I better manage my online presence and the online experience• what are the issues with the news and the issues surrounding media literacy• how do I make a difference in my communityWhen it comes down to it, the guide offers a few tips on how people can better understand and manage the media and how to work with it.
In a nutshell, it says to look at the information you’re presented in and ask yourself, what are my expectations for what you’re seeing and hearing?
“You can’t expect the media to be perfect, but you can expect it to be relevant and entertaining,” O’Donnell said.
She says the guide is also a great way to make a statement about the importance of media literacy in our society and encourages people to think about how they can help.
“There’s so much that people in the media are doing right now and we need to take the next step in terms of supporting and engaging with them in this way,” O’)Reilly said, adding media literacy is a key part of Australia’s digital transformation.
“This is a really important thing to recognise as it’s one of the most important steps we can take to make the Australian media more accessible, more relevant and more useful for our future.”
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