FOX NEWS Channel is down 4% in the key advertiser demo for its primetime network news program “Bass” in the second quarter, according to Nielsen Media Research.
The newsmagazine’s average for the quarter was down by 1% in total viewers and 18% in primetime.
The average for primetime was up by 1%.
The numbers were worse than what Fox News saw in August when it was down 5% in prime time.
Fox News was a prime time prime-time advertiser in the demo, according the numbers, with more than a third of its total viewers coming from prime time (23% in Q2).
Bass had the biggest declines in the prime time demo.
The primetime average of its prime-times was down 6% in viewership, and it was also down by 3% in advertising dollars, with less than a tenth of its ad dollars spent in primers.
In the total viewers, Fox News had a decline of 4% while Bass fell 6%.
The primers were also down 3%.
Nielsen Media Research’s “Batch” ratings for the day of the broadcast was the same as in August, with CNN and MSNBC down 2% and 1% respectively.
The company also said in a statement that “BASS has consistently outperformed the primetime averages for its weekday shows.”